The Sound of Music
Between January 2021 to January 2023…
Increased The Sound of Music’s Instagram following by 360% in two years.
Generated 197MM+ impressions across The Sound of Music social channels
Raised our average Instagram post engagement rate by 12%
Jumped on viral social media trends such as “he’s a 10 but…”
Created social content including lyric videos & caption animations
Collaborated with partners like ABC Network for holiday airing
Social Media Content
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Viral tweet that generated nearly 2.5MM impressions after BeReal launched.
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Social support for major sync of the song "So Long, Farewell" in Ted Lasso's series finale.
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Spearheaded digital content strategy for The Sound of Music's spring merchandise collection.
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Drove 16.3MM+ trackable impressions through owned socials for annual ABC holiday airing.
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Created and designed Screenplay Series that generated 1MM+ video views in the first two weeks.
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Identified valuable archives from the Library of Congress to turn into new social media content.