Rodgers & Hammerstein’s Cinderella
Drove 56MM+ social impressions between January 2021 - January 2023
Associate Producer for the Emmy Award nominated special “Cinderella: The Reunion, A Special Edition of 20/20” ft. Brandy and other cast members.
Generated 14.6MM owned social impressions for anniversary celebrations
Reached Twitter’s #1 trending topic during our official ABC watch party
Oversaw content creation including animated videos & Instagram AR filter
Social Media Content
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Collaborated with Disney+ social teams to promote the film being available to stream for the first time.
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Associate Producer on Emmy nominated "Cinderella: The Reunion, A Special Edition of 20/20"
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Oversaw design for animated series to celebrate Cinderella's 25th anniversary on social.
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Directed photoshoot for Cinderella's 25th anniversary capsule collection, supporting Saving Our Cinderellas charity.
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Led social media content creation for the official ABC watch party. Engaged and live tweeted with original cast members.
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Created engaging and fresh content for the brand's social channels, including a film dialogue graphic series, tweet templates and more.