Copper Fit

  • Built social media strategy for Copper Fit’s new partnership with Gwyneth Paltrow. Created shot list and commercial script for brand photoshoot.

  • Led social collaboration strategy between client and celebrity’s marketing team resulting in 10.8MM+ organic impressions in 2022 alone.

  • Between July 2021 to July 2023, increased Copper Fit’s Instagram following by 126% while also increasing engagement rate by 138%.

  • Pitched and developed brand video for Gwyneth Paltrow’s partnership.

Social Media Content

  • Lifestyle image from Copper Fit's 2022 brand partnership photoshoot with Gwyneth Paltrow.

  • Spearheaded photoshoot with virtual studio to expand our fresh social and e-commerce content.

  • Community management with customers while engaging and sharing positive product testimonials.

  • Developed Copper Fit's brand color scheme in 2021 for social and digital presence.

  • Designed unique social content that helped increase Copper Fit's Instagram engagement.

  • Created content for social collaborations with Brett Favre, such as giveaways, to increase our reach.

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